Count the durability sentences in this catalogue and the range splits almost in half. 172 SKUs use one identical sentence about scratches and fingerprints. 151 SKUs talk about coatings instead. Only one SKU uses both. And 175 SKUs make no durability claim in either vocabulary - which is not the same thing as failing the test.
What exactly does the catalogue say?
172 of the 503 SKUs carry the same paired phrase, 'resists scratches and fingerprints'. Three more mention fingerprints without scratches, and three more the reverse, so 175 SKUs reach for the idea in each direction.
A separate 151 SKUs use coating language - coating-free, no coating, free of coatings. The overlap between that group and the fingerprint group is a single SKU. Add the two vocabularies up and 328 SKUs say something about surface durability; 175 say nothing.
Which finishes actually carry the claim?
The sandblasted group leads: 38 of 49 SKUs (77.6%) claim scratch and fingerprint resistance. Anodized sits at 121 of 305 (39.7%). The crystal-labelled finishes carry none at all - zero of the 53 SKUs whose finish string contains 'crystal'.
That distribution is not an accident of copywriting. A matte or blasted surface scatters light, so a print does not read the way it does on a polished face. The claim follows the texture.
Are the two vocabularies saying the same thing?
No, and that is why they barely overlap. 'Resists scratches and fingerprints' is a statement about appearance: what the surface does to light. 'Coating-free' is a statement about construction: the colour is grown from the metal as an oxide layer rather than applied as a film, so there is nothing to peel.
A buyer worried about shelf appeal needs the first sentence. A buyer worried about a film lifting after washing needs the second. Asking for 'the durable one' gets neither.
What should you ask before specifying a finish?
Name the finish word first, then say which worry you are buying against - display, handling or wash cycles. A sandblasted piece answers the display question; a coating-free page answers the film question; some SKUs answer both, and most answer one.
MOQ is 5 pieces per SKU, samples ship in 5-10 days and stock orders leave our Baoji facility within 72 hours. Send the finish you are considering on WhatsApp and we will confirm which claim the SKU actually carries before you commit.
Want prices, samples or a custom titanium line?
MOQ from 5 pcs, ships within 72 hours, replies within 24 hours.